Here are some of the ways Google has enhanced its Discovery Ads:

1. Custom Audiences

Google has now introduced Custom Audiences for Discovery Ads, which allows advertisers to target users who have previously interacted with their brand across Google’s properties. This feature provides advertisers with the ability to retarget users with more relevant and personalized ads, boosting engagement and conversion rates.

2. Ad Variations

Google has also introduced Ad Variations for Discovery Ads, allowing advertisers to test different ad variations against each other. This feature provides advertisers with insights into which ad variations are resonating with their audience, allowing them to optimize their campaigns for better engagement and conversion rates.

3. Performance Dashboard

Google has introduced a Performance Dashboard for Discovery Ads, allowing advertisers to track the performance of their campaigns in real-time. This dashboard provides advertisers with insights into key metrics such as impressions, clicks, and conversions, allowing them to make data-driven decisions and optimize their campaigns for better results.

4. Automated Bidding

Google has also introduced Automated Bidding for Discovery Ads, allowing advertisers to optimize their bids for maximum conversions. This feature uses machine learning to optimize bids based on a user’s likelihood to convert, allowing advertisers to get the most out of their ad spend.

In conclusion, Google’s enhancements to its Discovery Ads provide advertisers with more ways to optimize their campaigns for better engagement and conversions. The ability to retarget users with Custom Audiences, test different ad variations with Ad Variations, and optimize bids with Automated Bidding will undoubtedly help advertisers to drive better results from their campaigns. As such, businesses should consider incorporating Discovery Ads into their digital marketing strategies to take advantage of these new features and reach potential customers in a more engaging and effective way.